For winter runners, their greatest wish are to mens nike shox wear thin, windproof, waterproof and even chill-proof clothes, and then fully enjoy the fun of running. The main product of Liu Xiang series this season, such as Nike Storm Fly Max jackets, Element Shield running knitted jackets, jogging pants are such products. It is necessary for us to know that heavy clothes do not mean much more warm. As a type of lightweight jacket, Nike Storm Fly Max jacket can help athletes maintain the moving body dry and warm. The secret lies in the use of high-performance Nike Storm-FIT 10 fabric, which make the waterproof be greatly enhanced and is able enough to withstand the water pressure of ten thousand millimeters. Normal 7.8 Å false false false

New Brands and Tiger. Among them, there was a company named Nike which was much more enterprising and innovative. A former distance runner in the Oregon University founded Nike Inc which was seen at the first nike premier time in the Olympic Trials held in Eugene, Oregon in 1972. During the Marathon contest then, runners with Nike shoes on feet ranked from 4 to 7, however, runners wearing Adidas shoes ranked top three.The greatest development of Nike came from the program of sandwich crackers sole in 1975. The rubber nails on nike women running shoes its soles make it more flexible than any other shoes sold in the market, meanwhile, the popularity of sandwich crackers soles and rapid expansion of the sneakers market help Nike to reach its sales to 14 million Us dollars in 1976.

Nike's potential customers would be more of people born in1970s and in 1980s, especially those born after 19885. Show a times, more and more social affairs, the competition is fierce, ethos is more and more erratic. The interpretation of "great" of Nike can arouse young people's consensus to gain recognition in the heart of the young people. Nike is trying to convey a spirit of sport: nike air presto essential What is the great in arena.Therefore I believe that the best marketing effect is not that you can make a person recall how to use the commodities and how high the price is. This time the products often renew; but for some idea of identity, we always can insist on for ever. Remember that to enter the clients in mind is the spirit concept which the product wants to express.

The shortcut into the mind is to create space. Trout wrote: to become the first is a shortcut to enter the mind.Nike's clever lies on that when many trademarks all gave compliment to the number one of Olympics, the number one was submerged on the contrary. Nike made "the second, third, N" which was hardly remembered by people in the field of Olympics be the first of Nike brand strategy. Nike is the number one active trademark which closely focus on the players who out of the medals in Olympic Games, and the number one active trademark to give them the title of "great", and as well as the number one active label to describe "failure" for them.There you should produce your own space.

If you plan to let a fresh point or fresh commodity into the mind of public, you have to get rid of the primary related nike airmax 90 ideas or goods in the mind. In fact, Nike understand China market very well. Chinese people are very care about the medals, and gold weight heavy in the heart of the Chinese. However, Nike broke the only gold medal supremacy mental for Chinese.Do not blindly follow the trend and on the contrary you should find your own space. You should cut the messages short to cope with the t excessive transmission society.There are various shoes for athletics that someone may pick from at this time. Someone can choose one because of a sport they play or just for fashion.