OTTAWA - Coming soon to a Canadian TV near you: American ads during the Super Bowl.The iconic U.S. pitches, which are nearly a bigger draw than the game itself, must be shown on Canadian television starting in 2017 instead of broadcasters swapping in Canadian ones, the Canadian Radio-television and Telecommunications Commission declared Thursday.The Super Bowl is something special, Jean-Pierre Blais, chairman of the CRTC, said in an interview.The advertisement around the Super Bowl is part of the spectacle, theres hype and has been for decades before the event and during the event. It is very much a special case.Thursdays decision is the latest consumer-friendly move from the broadcast regulator as it seeks to respond to the way changing technology is giving people more choice and the ability to have a louder voice when deciding how they want to watch TV.The practice of simultaneous substitution, known as simsub, allows Canadian broadcasters who buy American shows to swap out U.S. ads for Canadian ones.But at the same time, it enrages viewers, who each year deluge the CRTC with complaints during Super Bowl season, especially when technical glitches cut off key plays in the game, Blais said.The ad swaps are an exception to the general rule that broadcasters cant alter the signals they receive and send over the air. But the revenue they generate is considered essential and is why broadcasters will still be able to do it for everything else, including live events such as the Academy Awards or World Series.We are maintaining the exception because there is some value, about $250 million, to the broadcast system which they then can invest in news and information but it is an exception, he said.And the Super Bowl is an exception in that world because the advertisements are part of the spectacle.The CRTC will keep a watchful eye on how broadcasters handle the ad switches, threatening penalties for mistakes that compromise broadcasts.Live-event simultaneous substitution makes $40 million for CTV, which currently owns the broadcast rights for the Super Bowl.The change may reduce the incentive for any Canadian network to carry the game, suggested Adam Shine, a telecom, cable and media analyst at National Bank Financial.The broadcaster has effectively been stripped of material revenue related to the game, and domestic advertisers get no exposure during the biggest TV event of the year, he said in an e-mail. This year, CTV is believed to be charging between $170,000 and $200,000 for 30 seconds of airtime during the game.They expressed dismay at the news, saying it will cost Canadian jobs.Sure viewers will get to watch Wells Fargo ads in the Super Bowl instead of RBC, or Target and Wal-Mart instead of Canadian Tire, said Scott Henderson, the vice president of communications for Bell Media, the parent company of CTV, in an e-mail.But those advertising dollars will go directly to American companies instead of Canadian content creators and broadcasters.Canadians already flock to YouTube to check out the latest crop of U.S. commercials, some of which cost millions to produce and look like miniature films.One of them is the CRTCs Blais, who admitted to going online to check them out himself.There are ways of seeing it but in this decision we are saying Canadians are adult enough to be able to see it along with everybody else on the platform they were designed to be broadcast on, he said.Another CRTC decision Thursday gives consumers a little bit more flexibility to watch ads on their mobile devices.The regulator ordered Bell Mobility and Videotron to stop giving their own mobile television services an unfair advantage over other Internet services.The two companies had exempted their own TV services from standard monthly data charges while content from other websites or apps — like YouTube — was counted against a customers data cap. 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Its great to be back for another season in Banditland, and Im looking forward to another competitive season with my teammates, said Tavares. Wholesale Shoes 2020 .C. -- Glenn Howard needed an extra end to move into the Masters Grand Slam of Curling final.KANSAS CITY, Mo. -- Royals manager Ned Yost turned to pitching coach Dave Eiland in the fifth inning Saturday and told him that Kansas City was going to have to protect a one-run lead against Minnesota. The way his bullpen has been going, there was no need to worry. Danny Duffy, Wade Davis and Greg Holland allowed one walk and no hits over the final four innings, and the Royals held on for a scrappy 5-4 victory over the Twins. "Theyve been lights-out, and theyre starting to get accustomed to the season," Yost said of his relief corps, which helped starter Jason Vargas polish off a shutout in the series opener. The Royals have won five straight after getting swept last weekend in Minnesota. "We all compete together," Holland said. "We take it upon ourselves that were one unit out there. You throw in the competitiveness and you expect your teammates to pick you up." Bruce Chen (1-1) allowed all four runs on eight hits and four walks, but the damage could have been a whole lot worse. The crafty left-hander twice walked the bases loaded, and his only clean inning was the first, when Brian Dozier hit a fly out that nearly left the park. Still, a five-run fourth inning off Kevin Correia (1-1) staked Chen to a lead, and one of the best bullpens in baseball last season made it stand up on a sun-splashed afternoon. Duffy tossed two scoreless innings, and Davis navigated a perfect eighth before turning the game over to Holland, who set down the top of the Minnesota lineup for his sixth save. The Royals are 9-0 when scoring at least four runs. Theyre 0-7 scoring three or fewer. "When we get that magic number," DH Billy Butler said, "were hard to beat." Kurt Suzuki homered and drove in three runs for the Twins, and Aaron Hicks also drove in a run. But it wasnt enough for Correia, who wound up allowing all five runs, four of them earned. The Twins didnt help him much with their shaky defence. Left fielder Jason Kubel loost a fly ball in the glaring sun and it fell for a double in the second inning.dddddddddddd Then in the fourth, right fielder Chris Colabello misplayed a fly off the bat of Billy Butler that ended up at the warning track and put runners on second and third. "I took a chop step in and kind of froze. I didnt think he hit it that good," Colabello said. "Obviously theres nobody who feels worse about it than I do. Everything was being pushed toward centre. When I froze I got turned around." That was the start of the Royals game-changing charge. Mike Moustakas followed with a sacrifice fly and Justin Maxwell added an RBI single to tie the game. Alcides Escobar was plunked on the elbow, and Nori Aoki followed with a go-ahead single. Moments later, Escobar and Aoki took off on a double steal, and Twins catcher Josmil Pinto threw the ball into left field, allowing both runners to advance and making it 4-2. Omar Infante added a single to cap the five-run inning and give Kansas City a comfy cushion. "Were a starting staff that pitches to contact. We pride ourselves on making plays," Correia said. "These guys are going to come back and play good defence." The Twins got two runs back on Suzukis single in the fifth, but Chen managed to get Hicks to ground out with a pair of runners on board to preserve his one-run lead. "Some good things happened. Unfortunately, we had one bad inning and it cost us a ballgame," Twins manager Ron Gardenhire said. "If we make the plays were supposed to make we win." NOTES: RHP Yordano Ventura pitches the series finale Sunday for Kansas City. RHP Phil Hughes is on the mound for Minnesota. ... Hicks collided with Colabello while making a catch at the wall in the fifth inning. Both players were OK. ... Twins 1B Joe Mauer, celebrating his 31st birthday, delivered a bunt single and scored in the fifth. ... Yost expects OF Jarrod Dyson (bereavement list) to return Monday. ' ' '