air max 95 shoes sale Nike has a lot of mobile apps, such as Run Club, Training Pub, and its shopping-centric store app, just called Nike. But if you’re loco enough about sneakers to qualify like a sneakerhead, you probably use its SNKRS app by far the most.

nike air max 90 sale It’s Nike’s main channel to its high-demand, limited-release shoes as well as the insider info behind these folks, such as their style and design inspiration. Nike wields it as an easy way for its most-engaged shoppers to unlock exclusive products and solutions. The company has also achieved it a venue for those customers themselves, showcasing their photos of them wearing their Nikes in a very dedicated feed.

nike air max 97 sale Part of Nike’s intend to target other communities that way is by using less models in its advertising content and instead presenting more real Nike customers who may have joined its NikePlus program program. One of by far the most successful new features in SNKRS is named SNKR Stories, which replicates the slideshow type of Instagram’s Stories feature.

nike air max mens Faris came to Nike by way of Virgin Mega, a startup he proven within Richard Branson’s Virgin Group devoted to creating mobile experiences for fan communities. Nike at one point approached it to see what they might carry out for Nike’s sneakerheads. It ended up acquiring the corporation in 2016—the first of a handful of tech acquisitions it’s created.