Cortez became a top selling point in the new nike football boots track field. In a total, BRS has sold more than $ 1 million pairs of shoes till the year of 1969. The great depend on Onitsuka Japanese companies made them worried about the relationship with the company. Later, this fear turned into reality, Japan began looking for more wholesalers, and threatened to suspend cooperation. Knight thinks it's time to solve new challenge. After the termination of cooperation, Knight found one Exeter factory and cooperated with a trading company to provide them credit financing.

When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. Oregon coach Bill Bowerman was impressed by the sample and made his decision to invest $ 500 as a nike air huarache ultra partnership. They sign an agreement with Onitsuka Company on the purchase of 1,000 pairs of shoes. They transported the shoes to the General Assembly the on-site sale. As a result, Knight sold $ 8,000 shoes in just within a year.

By 1969, BRS has sold more than $ 1 nike air jordan 1 million pairs of shoes. However, due to the long-term over-reliance on Onitsuka Japanese companies, they also began to worry that the relationship may change. No sooner than that, the relationship was really broken, and the cooperation was threatened. Knight thinks the time to go alone has come, he decided to accept greater challenges. After the termination of cooperation, Knight found one Exeter factory and cooperated with a trading company to provide them credit financing. The name "Nike" came from the ancient Greek mythology became the company's name.

But the fact is that only a few sellers do things nike air jordan retro that doctors do. For most sellers, their concern is only the sales. while in Nike Company.Nike Company, being the biggest ones of making sports footwear, always hold the attitude of being friendly to the environment to make their products. Nike Air Max shoes which are worn by Jordan can be regarded as the symbol of Nike shoes and their flexibility is so good that the wearers can be exempt from serious injury. Nike Company applies materials which are friendly to environment in almost all its shoes just like what it has done to Nike air max and this makes its products more scientific.

Thus for NBA players, Nike shoes, rather than other shoes, are their choice. In addition, in Olympic Games, the runners also have Nike shoes on their feet. From this fact, we can get such a conclusion, that is, Nike shoes are high-qualified.Nike Company is still not satisfied with itself even though nearly every pair of its shoes from Nike Air to Nike golf shoes enjoy great popularity among those famous players. The releasing of new Nike shoes always shows the improvements of Nike products like Nike Shox shoes which are designed nike air max 1 ultra for runners and basketball players.

Nike and many players are moving ahead side by side in many games. What continuously push Nike's players to break through themselves and challenge the limit is the core of its brand culture composition. In Nike Enterprise's opinion, it does not care who win the game, but they pay attention to who will shine in the game tomorrow. Nike is taking time and patience to cultivate talents, not simply because Nike wants to combine business with sports, but wants to make quality and create the brand.Thirdly, the brand will charm if they keep on innovating.