There's been a lot of buzz lately about branding. But what exactly is it Wholesale Cheap Jerseys , and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly, it's the way your clients remember you when it comes time to make another purchase. Branding encompasses your key marketing messages and tagline, logo, marketing materials Wholesale Jerseys , image, and your clients' complete experience with you from start to finish.


Do you think branding is just for those big companies, like FedEx and Coca-Cola? No way! Branding is just as important to small business owner like us. By creating a unique image and message, we tell the world what we're all about. And if potential customers like what they see, they're sure to become money-making clients!


Okay, so you have a great logo Cheap College Soccer Jerseys , and you use it on your brochure and business card. That's a great start to building an image for your company. But, have you taken it any further? Perhaps you have a unique concept that identifies your company, or a specific clientele, or a great customer service policy.


However your brand yourself, make sure you're carrying it over to ALL aspects of your business. Consistency in your image and message is so important to portray your company's vision. When potential clients see your brochure or web site, they get an idea of your services Cheap College Baseball Jerseys , your personality, your commitment to them as customers, and the way you do business. Don't have an identity crisis by mixing messages. Stick to one key concept, and do it well!


GETTING STARTED


While branding your business may seem overwhelming, it's really quite simple! Ask yourself these questions:


1. "What services or products do I offer?"
2. "What do people think when they hear my name?"
3. "What sets me apart from others in my field?"
4. "What do I want my clients to remember about their experience with me?"
5. "What type of clients do I want to work with?"


By answering these questions, you're on your way to determining not only your key marketing message and tagline Cheap College Hockey Jerseys , but also your choice client and unique position in your industry.


CONSISTENCY ACROSS THE BOARD Are all of your connections with your clients consistent? Make a powerful presence in your industry by incorporating your branding into every opportunity for client contact:


? marketing materials (brochures, business cards)
? web site
? letterhead and thank you notes
? newsletters and e-zines
? proposals, invoices, receipts, and other forms
? postcards and other keep-in-touch direct mail methods
? presentations, handouts Cheap College Football Jerseys , and report covers
? advertising and media interaction
? thank you gifts
? your 60-second commercial
? voice mail messages and on-hold music
? email signatures
? your personal appearance


Remember, your brand is your promise of the experience that your clients expect and receive from you! I encourage each of you to take some time this month to determine and declare your brand. You'll make it easy for your clients to have a distinct mental image of you. And not only will your clients better understand your offerings, YOU will declare your position to yourself, helping with all future marketing efforts!


Copyright 2005 Time to Organize. All rights reserved.


The Effective Way to Measure HR Efficiency Home Business Articles | December 14, 2008
Measuring HR efficiency may be a bit difficult to achieve. But once you have relevant metrics at hand, the rest becomes a breeze.


If there is one thing to measure HR efficiency Cheap College Basketball Jerseys , then this would pertain to measuring HR performance ? every single aspect that pertains to the HR department and its operations and functions.

HR performance is comprised of the effectiveness of human resource management. At first bat, measuring HR performance can seem difficult to do, and you are right to think so. This is indeed one of the hardest aspects that you can measure in terms of organizational performance. When you compare this to other aspects of the organization, financial aspect, for instance, you cannot really say that you would have a strict set of metrics and parameters to use as basis when measuring HR performance and efficiency. The financial aspect of any organization would inevitably have that. People management Cheap College Jerseys Cheap , which is one of the most important aspects in HR performance, is less strict and more subjective or relative, so to speak.

Although there is no official link connecting organizational performance and HR practices, there is still that link. It does not matter the lack of a physical connection, so as long as the connection does exist. Firstly, managing people the right way helps any organization achieve improved performance over time. When you manage your people well Cheap College Jerseys , your organization?s performance will also improve over time. But if you want a more tangible basis for measuring HR performance and efficiency, then here are some commonly used metrics for that purpose.

HR management starts with selection and recruitment. When a company has vacant positions, it will look for applicants for that position, in the hopes of finding the best one to suit the job. The measurement dimension to look out for here then is the level of sophistication that the processes of recruitment are at. Are the selection and application processes up to par? Do they come with appropriate psychometric tests? Does the department make use of clear criteria when it comes to selecting qualified people from its pool of applicants? Are the interviews as structured as they should be?

The next process to look into is induction and training. Induction is the process of officially introducing newly hired employees into the company or t. Cheap Jerseys Cheap NFL Jerseys Cheap NFL Jerseys From China Cheap Jerseys China Wholesale Wholesale Sports Jerseys Wholesale Sports Jerseys Cheap Nike NBA T-shirts Wholesale Hoddies Free Shipping Cheap Hats Free Shipping Cheap Hats Wholesale