The Bell & Ross BR-X3 is a new series of watches launched by the Bell & Ross brand. 2025 coincides with the 20th anniversary of the birth of the square case. The launch of the BR-X3 continues its classic bloodline on the one hand, and is also a transformation full of innovative energy. The following is its detailed introduction:


Design Inspiration: This series is inspired by the aviation field. The letter X has a special status in the world of Bell & Ross, and is often connected to aviation planning and high performance. The BR-X3 adheres to the essence of BR-X5, injects experimental meaning into the BR-03 series, and elevates the classic BR-03 series to a new level.


Case material and structure: There are two models: BR-X3 Black Titanium and BR-X3 Blue Steel. The BR-X3 Black Titanium uses an all-titanium case with a 41mm "sandwich" case secured by two gray titanium plates on the upper and lower sides. It is equipped with four screws to penetrate the titanium plate, watch ring, bezel and back, making the case lighter and more durable. The BR-X3 Blue Steel features a 41mm satin-sanded and polished stainless steel case with blue anodized aluminium details, which also show a unique style.


Dial design: Both watches adopt an X-shaped dial layout. The dial of the BR-X3 Black Titanium is a triple dial structure, with a foggy black lacquered chassis, micro-sandblasted inlay, and a micro-sandblasted inlay, paired with a thin and oval inlayed hour marker with a white Super-LumiNova®X1 luminous coating. The dial of the BR-X3 Blue Steel is made of a blue sun pattern painted chassis, paired with polished rhodium-plated inlays and micro-sandblasted inlays. The metal hour markers, numbers and hands are all filled with white Super-LumiNova luminescent materials, which are still clear and easy to read in dark environments.

Movement performance: Both watches are equipped with BR-CAL.323 automatic movement, specially developed by Kenissi for Bell & Ross, with a 70-hour power reserve and certified by Swiss Precision Timer Testing Center (COSC).

Waterproof performance: The waterproof depth can reach 100 meters, which can meet the needs of various scenarios for daily wear.