At midnight tonight, Packer Shoes puma suede classic will officially open its doors to the A Bathing Ape x Puma pop-up shop that will have the entire assortment of footwear and apparel available. The Puma Disc Blaze, Puma Blaze of Glory, and Puma R698 act as the footwear centerpieces of this magnanimous collaboration, with a series of hoodies, soccer-inspired apparel, and other supporting product rounding out the entire collection. Packer Shoes will exclusively launch it first once the clock hits midnight tomorrow, followed by a Saturday day-time release at 10 AM EST. Get a glimpse at the pop-up shop below and pay them a visit tonight if you re in the NYC area.

In the world of sneakers, unexpected collaborations between two very different companies often result in the most interesting products. That is exactly the case here, as Puma and Barbie have puma speed teamed up on a collaborative collection centered around the Puma Suede . Both the Suede and Barbie are in the midst of celebrating anniversaries, as the iconic lifestyle footwear is in its 50th year while the world s most popular doll just turned 60.

Simple tonal puma ignite black and white/black colorways belie all the technical advantages at play here but you ll definitely pull a double take once you realize what you re seeing; could these be one of 2011 s top sleeper hits? ?Click through to see more angles and let us know if these are worth importing. Puma has a wide variety of sneaker designs in its archives, ranging from the classic suede styles like the Clyde and Basket to innovative technical approaches like the? Disc Blaze ?and the new Faas collection. ?This latest collaboration brings the latter puma evospeed two of that list together with a Japanese clothing brand celebrating its 35th anniversary.

The? Beams x Puma ?Faas Blaze brings together the classic Blaze of Glory running silhouette with lightweight and? breathable Faas construction ?in a couple of colorways created to celebrate the Japanese retailer s 35th anniversary. ?One pair goes for a sort of  South Beach away look while another adds select orange and blue hits to a tonal grey base, and both are slated to hit retailers next February.

In conjunction with Foot Locker s annual  Week of Greatness campaign, Puma sponsored hip-hop artist Big Sean gave back to his hometown of Detroit by dropping off a footwear package at Fisher Magnet Upper Academy. Sean treated children with free pairs of the exclusive Puma Clyde Velour model while also donating 100 pairs of shoes to the Puma Lab in support of the Week of Greatness Puerto Rico Hurricane Relief Drive.Puma continues to look to the world of hip-hop for the brand s growing list of inspirations after their incredibly successful puma trinomic partnership with Rihanna.

PUMA just made a big addition to their celebrity endorsement roster, converting longtime adidas endorser Big Sean to their lineup. The G.O.O.D. Music rapper who even had his own collaborative sneakers with adidas in the past is the latest musician/celebrity to rep PUMA, right on the heels of The Weeknd joining the brand s roster and debuting his Ignite Limitless collection of footwear earlier this month. No word yet on the numbers or length of Big Sean s new PUMA deal, but stay tuned for any news on upcoming collaborative projects he ll have with the brand.